Erika R. Martinez is an established communications and marketing leader with 20 years of experience developing and executing multifaceted external and internal MarCom plans for the public, private, and nonprofit sectors. One of Erika’s strengths lies in creating a big picture strategy and generating a detailed plan to reach the end result. Her expertise includes creating and implementing strategies for media relations, digital media, internal communications, outreach, partnerships and government affairs. She has successfully led internal and external teams to create integrated efforts for awareness campaigns to maximize brand exposure and influence public perception among a variety of target audiences. She is a strategic thinker and problem—solver with excellent project management, organizational, and partnership building skills.
